The eGlobal Branding Mission

eGlobal strives to be the ATM hardware and service suppliers of choice for all retail, hospitality, and financial industries. We will continually seek to grow our presence in these industries and advance our efforts to provide the best products and customer experience available.

Branding Components

There are four main components that make up the eGlobal brand.

Logo

Our logo is the face of eGlobal and the symbol a person relates their experience to when interacting with our company. The eGlobal logo consists of symbols, words, colors, and shapes to promote instant public recognition.

Identity

Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.

Brand

Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.

Brand Implementation

We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.

Writing Style

Using a consistent communication style and tone of voice is a critical part of making a successful brand. The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.

Clarity

Our brand message should always be clear and to the point. Our customers can’t act if they don’t understand what we’re asking them to do.

  • Use simple sentences in a professional conversational writing style.
  • Minimize the use of jargon. It can be confusing to some groups.

Simplicity

One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.

  • Determine the main focus. Use simple language and get right to the point. State precisely what you’re asking the customer to do.
  • Avoid adding unnecessary details to avoid confusion.

Honesty

Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.

  • Use simple sentences in a professional conversational writing style.
  • Minimize the use of jargon. It can be confusing to some groups.

Confidence

A confident demeanor commands attention, fosters trust, and solicits favorable responses.

  • Determine the main focus. Use simple language and get right to the point. State precisely what you’re asking the customer to do.
  • Avoid adding unnecessary details to avoid confusion.

Logos

Our Logo is the single most recognizable element in our brand. Properly implementing the logo across all mediums builds brand memorability and sets the foundation for all communication collateral.

RGB, CMYK, PMS
Use in websites, PowerPoint presentations, video, and other digital display mediums. Use in most printed documents, or when requested by a vendor.

Full Color Logo

The full color logo comes in two color modes, RGB, and CMYK.

eGlobal-logo

Card Brand Element

The “Card” brand element may be used occasionally as a design element to tie in the brand between mediums. It is not to be used as a stand-alone logo but may serve as social media profile photos only when the full logo is visible in the page cover photo.

eglobal-favicon

RGB, CMYK, PMS
Use in websites, PowerPoint presentations, video, and other digital display mediums. Use in most printed documents, or when requested by a vendor.

Single Color Logos

The single color logo comes in two versions, BLACK, and WHITE.

BLACK
Use in documents or on garments that will not be printed in color, or when the background color clashes with the standard logo colors.

WHITE (Reverse)
Use on dark backgrounds and garments when printed in a single color.

Logo Usage

Maintaining the integrity of the eGlobal identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of eGlobal.

Safe Area

The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.

Measurement Key

The clear space on all sides of the logo is equal to the height of the “G” in the word Global.

Single Logo Safe Areas
Multiple Logo Safe Areas

Logo Usage Restrictions

To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.

Omissions

Omitting any part of the official logo is not permitted.

eglobal-omitions

Repositioning

Rearranging any part of the logo is not allowed.

eglobal-repositioning

Deformation

Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions. Typically, scaling images from the corners constrains proportions, where scaling form the top, bottom, or sides will deform the image.

eglobal-deformations

Color Changes

The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.

eglobal-color-changes

Additions

Images and text are not allowed inside the safe area surrounding the logo.

eglobal-additions

Effects

Adding effects is not allowed. Always render the logo in its original form.

eglobal-effects

Busy Backgrounds

To maintain readability, the logo should never compete with background images.

eglobal-busy-background

Low Contrast

Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.

eglobal-low-contrast

Low Resolution

The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.

eglobal-low-res

eGlobal Colors

To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.

OCEAN

RGB:  0, 117, 201
HEX:  #0075c9
PMS:  3005 C
CMYK:  100, 46, 2, 0

KELLY

RGB:  106, 191, 201
HEX:  #6abf4b
PMS:  360 C
CMYK:  62, 0, 95, 0

SLATE

RGB:  109, 110, 112
HEX:  #6d6e71
PMS:  424 C
CMYK:  58, 49, 47, 15

CHARCOAL

RGB:  35, 31, 32
HEX:  #331f20
PMS:  419 C
CMYK:  70, 67, 64, 74

Secondary Colors

Supporting colors for use in body copy, and layout and other design elements.

TITANIUM

RGB:  195, 196, 202
HEX:  #c3c4ca
PMS:  428 C
CMYK:  23, 18, 14, 0

BEACH

RGB:  198, 177, 145
HEX:  #bdb191
PMS:  7534 C
CMYK:  27, 26, 46, 0

LIME

RGB:  199, 204, 70
HEX:  #c7cc46
PMS:  584 C
CMYK:  26, 8, 90, 0

SEASIDE

RGB:  8, 113, 104
HEX:  #087168
PMS:  329 C
CMYK:  88, 36, 60, 17

OCTOBER

RGB:  201, 120, 0
HEX:  #c97800
PMS:  7412 C
CMYK:  18, 58, 100, 4

HARVEST

RGB:  175, 66, 17
HEX:  #af4211
PMS:  1675 C
CMYK:  22, 84, 100, 14

GRAPE

RGB:  114, 22, 104
HEX:  #721668
PMS:  255 C
CMYK:  62, 100, 27, 13

MARIANAS

RGB:  1, 93, 133
HEX:  #00487c
PMS:  7692 C
CMYK:  100, 78, 27, 11

Typefaces & Fonts

Official typefaces and font sets vary depending on the medium. Choose the correct set for the medium in use. Consistent use of typefaces and fonts builds familiarity throughout our communications.

Typeface

A specific collection of letter forms and glyphs, i.e. Helvetica, Arial, Montserrat, Calibri.

Font

The variation within a Typeface, i.e. Bold, Semi-bold, Regular, Light, Italic, etc.


Typeface Styles

eGlobal typefaces are all Sans Serif styles. Serif typefaces (Times New Roman, Baskerville, Courier, Garamond, Goudy, etc.), and script typefaces (Brush Script, Edwardian Script, Kunstler Script, ect.) are not part of the eGlobal brand and should be avoided.

Print & Web Fonts

For use in all documents or collateral to be printed, delivered via a .pdf file, or content displayed in web pages.
Numbered weights for CSS definitions are in parentheses (xxx).

Montserrat


EXTRA-BOLD (800)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


BOLD (700)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


SEMI-BOLD (600)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


MEDIUM (500)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


REGULAR (400)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT (300)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


Email & PowerPoint Fonts

Calibri is the preferred font choice. Use one of these fonts when emailing or sharing presentation files. These fonts are necessary to maintain display consistency and usability across all platforms and hardware configurations.

Calibri

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


“A brand is what people say about you when you’re not in the room.”
Jeff Bezos