The eGlobal Branding Mission

eGlobal strives to be the ATM hardware and service suppliers of choice for all retail, hospitality, and financial industries. We will continually seek to grow our presence in these industries and advance our efforts to provide the best products and customer experience available.

Branding Components

There are four main components that make up the eGlobal brand.


Our logo is the face of eGlobal and the symbol a person relates their experience to when interacting with our company. The eGlobal logo consists of symbols, words, colors, and shapes to promote instant public recognition.


Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.


Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.

Brand Implementation

We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.

Writing Style

Using a consistent communication style and tone of voice is a critical part of making a successful brand. The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.


Our brand message should always be clear and to the point. Our customers can’t act if they don’t understand what we’re asking them to do.


One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.

“A brand is what people say about you when you’re not in the room.”
Jeff Bezos