Branding Guide
The eGlobal Branding Mission
eGlobal strives to be the ATM hardware and service suppliers of choice for all retail, hospitality, and financial industries. We will continually seek to grow our presence in these industries and advance our efforts to provide the best products and customer experience available.
Branding Components
There are four main components that make up the eGlobal brand.
Logo
Our logo is the face of eGlobal and the symbol a person relates their experience to when interacting with our company. The eGlobal logo consists of symbols, words, colors, and shapes to promote instant public recognition.
Identity
Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.
Brand
Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.
Brand Implementation
We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.
Writing Style
Using a consistent communication style and tone of voice is a critical part of making a successful brand. The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.
Clarity
Our brand message should always be clear and to the point. Our customers can’t act if they don’t understand what we’re asking them to do.
Simplicity
One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.
Honesty
Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.
Confidence
A confident demeanor commands attention, fosters trust, and solicits favorable responses.
Logos
Our Logo is the single most recognizable element in our brand. Properly implementing the logo across all mediums builds brand memorability and sets the foundation for all communication collateral.
RGB, CMYK, PMS
Use in websites, PowerPoint presentations, video, and other digital display mediums. Use in most printed documents, or when requested by a vendor.
Full Color Logo
The full color logo comes in two color modes, RGB, and CMYK.

Card Brand Element
The “Card” brand element may be used occasionally as a design element to tie in the brand between mediums. It is not to be used as a stand-alone logo but may serve as social media profile photos only when the full logo is visible in the page cover photo.

RGB, CMYK, PMS
Use in websites, PowerPoint presentations, video, and other digital display mediums. Use in most printed documents, or when requested by a vendor.
Single Color Logos
The single color logo comes in two versions, BLACK, and WHITE.
BLACK
Use in documents or on garments that will not be printed in color, or when the background color clashes with the standard logo colors.

WHITE (Reverse)
Use on dark backgrounds and garments when printed in a single color.

Logo Usage
Maintaining the integrity of the eGlobal identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of eGlobal.
Safe Area
The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.
Measurement Key

The clear space on all sides of the logo is equal to the height of the “G” in the word Global.
Single Logo Safe Areas

Multiple Logo Safe Areas

Logo Usage Restrictions
To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.
Omissions
Omitting any part of the official logo is not permitted.

Repositioning
Rearranging any part of the logo is not allowed.

Deformation
Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions. Typically, scaling images from the corners constrains proportions, where scaling form the top, bottom, or sides will deform the image.

Color Changes
The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.

Additions
Images and text are not allowed inside the safe area surrounding the logo.

Effects
Adding effects is not allowed. Always render the logo in its original form.

Busy Backgrounds
To maintain readability, the logo should never compete with background images.

Low Contrast
Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.

Low Resolution
The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.

eGlobal Colors
To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.
OCEAN
RGB: 0, 117, 201
HEX: #0075c9
PMS: 3005 C
CMYK: 100, 46, 2, 0
KELLY
RGB: 106, 191, 201
HEX: #6abf4b
PMS: 360 C
CMYK: 62, 0, 95, 0
SLATE
RGB: 109, 110, 112
HEX: #6d6e71
PMS: 424 C
CMYK: 58, 49, 47, 15
CHARCOAL
RGB: 35, 31, 32
HEX: #331f20
PMS: 419 C
CMYK: 70, 67, 64, 74
Secondary Colors
Supporting colors for use in body copy, and layout and other design elements.
TITANIUM
RGB: 195, 196, 202
HEX: #c3c4ca
PMS: 428 C
CMYK: 23, 18, 14, 0
BEACH
RGB: 198, 177, 145
HEX: #bdb191
PMS: 7534 C
CMYK: 27, 26, 46, 0
LIME
RGB: 199, 204, 70
HEX: #c7cc46
PMS: 584 C
CMYK: 26, 8, 90, 0
SEASIDE
RGB: 8, 113, 104
HEX: #087168
PMS: 329 C
CMYK: 88, 36, 60, 17
OCTOBER
RGB: 201, 120, 0
HEX: #c97800
PMS: 7412 C
CMYK: 18, 58, 100, 4
HARVEST
RGB: 175, 66, 17
HEX: #af4211
PMS: 1675 C
CMYK: 22, 84, 100, 14
GRAPE
RGB: 114, 22, 104
HEX: #721668
PMS: 255 C
CMYK: 62, 100, 27, 13
MARIANAS
RGB: 1, 93, 133
HEX: #00487c
PMS: 7692 C
CMYK: 100, 78, 27, 11
Typefaces & Fonts
Official typefaces and font sets vary depending on the medium. Choose the correct set for the medium in use. Consistent use of typefaces and fonts builds familiarity throughout our communications.
Typeface
A specific collection of letter forms and glyphs, i.e. Helvetica, Arial, Montserrat, Calibri.
Font
The variation within a Typeface, i.e. Bold, Semi-bold, Regular, Light, Italic, etc.
Typeface Styles
eGlobal typefaces are all Sans Serif styles. Serif typefaces (Times New Roman, Baskerville, Courier, Garamond, Goudy, etc.), and script typefaces (Brush Script, Edwardian Script, Kunstler Script, ect.) are not part of the eGlobal brand and should be avoided.
Print & Web Fonts
For use in all documents or collateral to be printed, delivered via a .pdf file, or content displayed in web pages.
Numbered weights for CSS definitions are in parentheses (xxx).
Montserrat
EXTRA-BOLD (800)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
BOLD (700)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
SEMI-BOLD (600)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
MEDIUM (500)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
REGULAR (400)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT (300)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
Email & PowerPoint Fonts
Calibri is the preferred font choice. Use one of these fonts when emailing or sharing presentation files. These fonts are necessary to maintain display consistency and usability across all platforms and hardware configurations.
Calibri
BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()